Paraja was born and raised between France and the Indian Ocean. He made his debut in the fashion industry. After having exercised 10 years as a designer, responsible for the creation of clothes and accessories for trademarks such as Streetwear International, Sir Benni Miles NYC, Ecko Unlimited and Zoo york.
In 2012 he combined his experience in brand design with his passion for patterns to create an inspired and timeless graphic universe, mixing joyful color and ethnic influences which find their place on everyday objects. This led him to create his own collection of fabrics, bags, cushions and stationery in 2013 under the label PR design works and to collaborate with publishing houses.